Friday, February 27, 2015

Hard Sell vs. Soft Sell

Today we talked about the difference between a "hard sell" and a "soft sell" in the world of advertising.  A hard sell is when the advertiser tells you what you have to do directly, while a soft sell is when the advertiser suggesting things that you maybe could do that would make your life better (or make you more attractive, or make you cooler...).  Follow the link to the worksheet that we used for practice: https://drive.google.com/file/d/0B2TXMf5lifzbeE1haVJnUWNUMkk/view?usp=sharing